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Biker sind nicht so attraktiv wie sie scheinen – what?!

By: Darco Cazin May 06, 2019

Dr. Roland Zegg, Inhaber und Geschäftsführer von grischconsulta AG, verkündete beim letztjährigen Ride-Kongress in seinem Vortrag, dass die Zielgruppe der Mountainbiker nicht so attraktiv ist, wie sie oft dargestellt wird. Dies sorgte für Rumoren, wie ich in der anschliessenden Pause feststellen konnte. Ich hingegen fand seinen Vortrag brilliant! Meiner Meinung nach, ist sein Statement der Mountainbikebranche dienlich und Herr Zegg wurde von vielen einfach nur missverstanden.

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Topics: mountain bike, trails, davos, lenzerheide, transportation, traildesign, Bike, sustainable trailbuilding, destinations, sanierung, unterhalt, trail, tourisme, construction, targetgroup, bergbahn, transport, allegra, sölden

WORK 06 - EDUCATION FOR A NEW TRAIL CREW IN DAVOS

By: Darco Cazin June 18, 2016

The trail crew in Davos remained undiscovered by the outside mountain biking world. However, their impressive work is the foundation of the success of Davos as a mountain biking destination. Prior to this, Allegra supported the municipality of Davos to get funding to employ five full-time people to focus on adapting the massive hiking trail network for the needs of mountain bikers

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Topics: trails, work, davos, education, trailcrew, trail building school, klosters

WORK 02 - LAYING THE FOUNDATION FOR GRAUBÜNDEN

By: Darco Cazin March 26, 2016

graubündenBIKE has been the most comprehensive development project we have ever worked on, from the concept phase all the way to the execution of single action items. And we‘re proud of the results it has produced.

Graubünden raised 2.4 Million Swiss Francs to invest in the development of the mountain biking offer during five years. Regional and local partners doubled this amount, by investing cash and personal resources. In addition, all destinations made siginificant investments outside of the graubündenBIKE project. This huge effort from all partners was the foundation for the dynamic development of mountain biking tourism in all destinations.

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Topics: laax, st.moritz, trails, services, identity, work, davos, engadin, graubünden, lenzerheide, strategy, know-how-transfer, analyse, masterplan, klosters

4 Things We Learned During The Project graubündenBIKE

By: Darco Cazin August 21, 2015

1. The bad image of mountain biking is home made
Amongst most mountain biking stakeholders, the image of mountain bike riders is not a positive one. This is due to the way our sport is presented in the general and special interest media as well as in advertising campaigns for banks, cars or soft drinks. If you look at those images, mountain bikers are almost exclusively seen riding over cliffs, through genuine pastures and very seldom on an actual trail.

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Topics: laax, st.moritz, trails, services, identity, davos, engadin, graubünden, lenzerheide, strategy, know-how-transfer, analyse, masterplan, klosters

graubündenBIKE: Strength in Numbers (Part III)

By: Darco Cazin July 18, 2015

The main reason why the project graubündenBIKE had a postive impact was the active participation of local people. 157 different partners contributed actively to one or more measures in the project plan. Here are three examples of different contributors and their merits.

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Topics: laax, st.moritz, services, davos, engadin, destination, graubünden, lenzerheide, strategy, know-how-transfer, analyse, klosters

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