Allegra tourismus
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Die besten Kommunikationskanäle für Mountainbike Angebote

By: Olivia Schoch November 09, 2018

„Wer nicht wirbt, stirbt“ – diesen Lehrsatz hat jeder, der sich für Marketing interessiert, schon einmal gehört. Auch wenn diese Aussage etwas extrem ist, so hat sie doch was Wahres. Wenn wir als Mountainbike Destination erfolgreich sein wollen, ist die Kommunikation des Angebots ein integrativer Bestandteil der Gesamtentwicklung. Doch auf welchen Kommunikationskanälen, stellt sich die Frage. Welches sind die Besten um das Mountainbike Angebot an die Frau und an den Mann zu bringen? 

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Topics: destinations, mountain bike, tourisme, targetgroup, communication, community

WORK 14 - E-LEARNING HOW TO RIDE A BIKE

By: Darco Cazin December 03, 2016

GORILLA is the largest Swiss health advocacy program for children and adolescents. The goal of the program is to motivate children and adolescents to maintain a balanced and sustainable diet, balanced consumption and to do more sports in order to counter obesity and lack of exercise. These goals are met in a youthful and sustainable fashion.

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Topics: gorilla, teachers, children, school, education, work, community

WORK 13 - MOUNTAINBIKE CURRICULUM FOR TEACHERS

By: Claude Balsiger November 12, 2016

Local mountain biking culture is key for a destination‘s long term success. But culture cannot be installed or set up from the outside. Rather it has to grow from the inside and we can only provide the circumstances and the tools.

One of these tools is a specific mountain biking curriculum we developed for teachers. The curriculum consists of different activities, from a short skills session to a whole day excursion on bikes. Included are checklists for teachers so that the planning and executing of their bike activities with their students are as easy and safe as possible.

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Topics: teachers, children, school, education, community, work

WORK 09 - A NEW GENERATION OF GUIDES

By: Darco Cazin August 20, 2016

A few years ago, the national Swiss Cycling Guide education was not well established amongst practicing guides. That changed, when Claude took over the education and Allegra (as an activity within the develop- ment project graubündenBIKE) recruited more than 30 candidates for the first entry course in Graubünden. Since then, many courses have taken place and many guides have reached the highest possible diploma. Some guides from the first entry course even went on to become experts and instructors for the national programme.

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Topics: education, graubünden, guide, swiss cycling, services, identity, community, work

Eurobike gold award for the M0DULAR Pumptrack

By: Darco Cazin September 01, 2015

Take 500 new products, a panel of six expert judges and two days of intensive evaluation and discussion and what do you get? Twelve Eurobike Gold Awards. One of them for the M0DLAR Pumptrack.

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Topics: modular pumptrack, community

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